Click Download all Keywords to send the full list to your email.īefore you actually conduct an analysis of your competitors’ keywords, you have to find their keywords first.Confirm the URL, choose an industry (optional), and enter a location.This analysis also helps you understand how difficult it will be to outrank a competitor that is doing better than you in the SERPs and pinpoint opportunities for high ROI where it wouldn’t be too difficult to outrank a competitor for a relevant keyword.īut first, how do you find competitors’ keywords? The keywords that you conduct competitor analysis for should be relevant to your business and related to the content you already create. You can get this understanding through competitor keyword analysis. While keyword research can help you uncover the keywords you should use when creating your business content, it’s also important to have an understanding of how your industry competitors are using these same keywords and the successes they’re achieving with their own strategy. They help you stay focused on what you create and ensure that your audience knows that you have the content they’re looking for. Keywords are a crucial part of any SEO strategy.
Competitor keyword analysis is the process of uncovering the keywords your competitors are ranking highly for in an attempt to create content that outranks them in search results.
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